Perfectionism. It plays out in so many facets of our life. Why? Because there is safety in perfection.

If we never mess up, if we never do anything bad, then nothing bad will happen to us.

If we can be perfect at our job we won’t get fired. If we can be perfect in our relationships no one will leave us. If we look perfect no one will reject us. If we’re perfect with our diet, we’ll finally have the body we want.

But it’s interesting, because I think in areas outside of food, we’re sort of forced to accept that we won’t be perfect. And luckily we’re given evidence that even when we slip up the world won’t crash down around us, making those slip ups a bit more palatable.

We may screw up on a work project, and while our boss may reprimand us, we keep our job.

We’ll have many moments of screwing up in our relationships - nagging, jealousy, selfishness - and yet, our partner stays.

And we live in a world that acknowledges getting it wrong in these areas is normal, expected, even beneficial because we get to learn and grow from these mistakes.

But the world of dieting presents a very different reality.

First, diet culture paints the picture that diet perfection is a totally attainable goal and if you can’t manage it, you’re a cheater. You have no willpower.

So you put up all these rules and restrictions trying to clarify the parameters of what ‘perfect eating’ looks like so you can get it right.

You’re told what food is good and bad. What food is allowed and what food is off limits. What food will get you skinny and what food will make you fat.

And then you tell yourself you’ll stop eating the bad stuff.

Except that that’s not possible. At least not for the long term. So eventually, when you do finally give in and eat the bad stuff (a wedding, a birthday party, a happy hour, a family dinner, a holiday, a vacation comes around), suddenly you can’t stop eating.

Because as you eat you tell yourself, “only tonight, tomorrow I get back on the diet” or “this is the last time I’ll give in, might as well enjoy it while it lasts.”

And if that was true, if you only ate dessert or carbs that one night and then you spent the rest of your days eating perfectly clean, that one night wouldn’t make a dent. But that’s not what happens.

What does happen is you get caught in this vortex of telling yourself you’ll do better, running out of willpower, and then way overdoing it when you inevitably cave. And that overdoing it again and again? That makes a dent.

In this vortex, you end up collecting a body of evidence that says, “see, the second you slip up even a little bit, you’re screwed.” And the belief in/commitment to perfection is strengthened.

But at no point do we acknowledge or even realize that it was the perfectionism that started this whole vicious cycle to begin with.

This is the cycle I’m going to help you finally break in my New Year Challenge, The Fuck It Fix.

Every year people set goals for healthier bodies, leaner bodies, but every year we come at it the same way… a new diet, a new commitment to restriction, a new promise of perfection with the clean slate of a new year.

But to me this is just like doctors dolling out one prescription after another just masking symptoms. Nothing will ever truly change until we get to the root of the problem and fix that.

And if you're like 80% of my clients, the root of all your weight struggles and diet inconsistency is this all-or-nothing mentality. Just imagine where your body and health would be if over the last year you didn't go on a kitchen rampage every time you allowed yourself a damn cookie, if you didn't quit every Friday and restart every Monday, if you didn't give up every time you couldn't give 100%. 

Those are the results you can look forward to next year if you sign up for the Fuck It Fix Challenge. All you have to do to claim your spot is join my membership program, The Club.

And I’ll tell you right now, it is a year long membership. Because I’ve been doing this for a long time - 14 years to be exact - and I promise you, no one heals their relationship with food, changes their habits, and transforms their body in one challenge.

That would be like someone expecting to go to therapy for 6 weeks and having all their daddy issues cleared up.

We are going to make serious headway in this challenge. You’re going to feel more relaxed around treat foods, you’re going to have fewer binges, you will see your body start to change.

But true transformation happens over time. There are a lot of 3 steps forward, 1 step back moments, and I am going to be there making sure you continue stepping forward when that one step back threatens to pull you 20 steps back, all the way to square one.

One key strategy we’ll be focusing on in said challenge is the 80/20 rule.

Your plan will be based on this rule, your mindset work will be based on this rule, your consistency will happen because of this rule.

The 80/20 rule says if you’re eating well 80% of the time, you can have 20% wiggle room for fun foods without worrying about it screwing up your results.

It’s a lot more sustainable, a lot more effective, a lot less stressful, and allows for a lot more joy.

In that 20% you get to enjoy happy hours with your friends, you get to have your favorite candy at the movie theater, you get to eat the Christmas cookies and the birthday cake, all without a shred of guilt.

And in that 80%? I’ll still teach you how to do it in a way that is actually enjoyable, and even feels indulgent.

This is what this shift could look like for you…

Perfectionism says: Eating one thing off plan ruined the day. Might as well keep eating junk.
80/20 says: No single choice will make or break my results. I can make a different choice at my very next meal.

Perfectionism says: My results would come so much faster if I just didn’t eat any sweets.
80/20 says: Cutting out foods completely will only make me binge on them later - that will actually slow down my results. I’ll get there faster by allowing treats when I want them, just in healthy amounts.

Perfectionism says: If I can’t do a full hour long, intense workout, I shouldn’t bother.
80/20 says: Everything counts.

Perfectionism says: I’m too tired to cook a healthy meal, might as well order in a pizza.
80/20 says: There are lots of healthy fast food options that will make me feel better than pizza will.

Perfectionism says: Carbs are bad.
80/20 says: All foods are perfectly fine in moderation as long as they don’t exacerbate an existing condition (cough - gluten and hashimotos - cough).

The challenge will pull these sentences off the page and embed them in your brain so you can finally stop battling yourself, stop cutting out all your favorite foods, stop feeling out of control around your favorite foods, and stop sabotaging your weight loss results.

2025 could actually be different for you. If you start it with this challenge and not another fad diet. Click here, your spot is waiting for you.

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