A few days ago I was on a call with a new client who was facing a predicament almost everyone faces when trying to make changes to their nutrition and fitness habits.

She delayed scheduling her second call with me because she was embarrassed that even though we laid out a plan for her, she hadn’t followed through with it.

I explained how unbelievably normal this was. So many think if a coach just tells them what to do they’ll be able to go out and immediately crush it. But the truth is no one ever comes to me just needing...